Material for athletic events usually has very tight deadlines. Who knew you were going to make the playoffs? ALDI Design specializes in consolidating information from wildly different sources and producing organized and attractive layouts in record time.
Athletics publications are a throw-away piece for some and an archival piece for others – either way, sponsors still love to see their logos and advertisements printed. Programs, media guides and posters can be powerful tools for engagement when used in conjunction with e-media.
Thanks for the memories
When the Carleton University Ravens men’s basketball team won their fifth consecutive national championship it was cause for celebration.
The media guide was the envy of the league and serves as a memorable archive.
When a team makes the playoffs, a media guide is a must, partly to satisfy tournament requirements, but mostly as a way to remember an amazing season.
The UFV Cascades women’s basketball team needed one in a hurry after earning a berth in their first ever national championship.
You need it when?!
Digital may be immediate, but printing can be pretty quick.
The last regional champion is crowned on a Sunday night, and immediately after, participants and seeds are determined for the national championship.
The program had to be available on the Thursday, which meant flawless files had to be delivered to the printer Monday morning.
Bridging the digital divide
Apps and websites can present information quickly, and sometimes automatically, but printed material can help engage your audience.
A schedule card on the fridge door, or collectible trading cards, are tangible reminders of your activities. QR codes can be used to link with an app, a website, or a sponsor’s coupon.
Trading cards are a great way to build support and enthusiasm for your team by involving leagues and schools. Combine them with a sponsor and a contest involving the collection of autographs.
Osvaldo Jeanty was the first Carleton Raven to win five national championships and Philip Scrubb, pictured here in his rookie year, also went on to win five.